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    A QUICK GUIDE TO DIGITAL MARKETING

    A QUICK GUIDE TO DIGITAL MARKETING

    Marketing has been a part of every business. Today, businesses no longer stick to traditional marketing, as there is a more efficient, cost-effective, and powerful way of advertising which is known as digital marketing or online marketing. It is expected that companies will be investing more than $140 billion in the next few years to digital marketing efforts according to Forrester. Have a good read and learn more about digital marketing in this quick guide.   

      

    What is digital marketing anyway? How does it work?  

     

    Digital marketing is similar to traditional advertising, wherein it’s the marketing of products, services, persons, and more but through online channels and digital technologies. You may be familiar with some online marketing platforms such as social media, email, pay-per-click (PPC), and search engine optimization (SEO), and so much more. Most companies have ventured to digital marketing, as this is now the best way to reach their target audience this is because in the US alone, 90% of adults use the internet occasionally and the US is also one of the largest online markets worldwide according to Statista.   

     

    Online marketing works by creating, developing, a coordinated omnichannel strategy that can support your target customer’s unique buying journey and progress. Through the use of multiple channels like social media, email, search and more to create brand awareness, generate leads or convert sales. in a nutshell:  

    Traditional Marketing VS. Digital Marketing  

     

    It is easy to identify the difference between traditional marketing and digital marketing. In a nutshell; traditional marketing is using offline channels, such as television ads, radio ads, newspaper ads, billboards, and more. While digital marketing uses almost all available online channels or platforms such as social media, blog posts, and email to advertise or promote businesses. Today, businesses are preferring digital marketing, aside from the fact that it is cost-effective, it has the power to create interaction to your audience and measure their response real-time which can help businesses to make quick marketing decisions, enabling real-time solutions and strategies  

      

    Digital Marketing: The Advantage and Importance  

     

    For many companies today having digital marketing strategies in their business is very important as it offers multiple online marketing strategies that the traditional marketing channels can’t do:  

     

    Plus, with digital marketing, you can choose from different tactics on how to engage with your target audience and overrun your competitors. You can choose from SEO strategies, PPC, content marketing. and more. Unlike traditional marketing, you don’t have much choice and even today the channels and solutions stay the same which does not fit your audience and not to mention campaigns or ads in television, radio, and newspaper are very expensive.   

      

    The advantage of maximizing the internet to advertise your products and services is almost endless. As mentioned, the wide range of strategies you can choose from can easily match your business goals, and target the best audience.   

      

    A COST-EFFECTIVE SOLUTION  

     

    Another advantage due to its wide range option is the ability of online marketing solutions to be cost-effective. Why is digital marketing cost-effective? Compared to traditional marketing wherein you bid for space and set a huge budget to run a campaign that could go on for months without guaranteed results, compared to digital marketing where you can stop your campaigns anytime when you don’t see good results, you won’t be tied for months for a solution that does not work.  

     

    Digital marketing solutions provide reports and data when you run your campaign with your chosen strategy. For example, when you launch social media campaigns or ads, you can track the clicks, traffic, and conversion of the ad, and with the numbers presented you can easily decide whether to tweak or simply decide to expand more to other options which save your business from bad investments.   

      

    OFFERS AND ADVANCED TARGETING AND PERSONALIZATION OPTION  

     

    Personalization and targeting the right audience play a big role in the success of any marketing campaign. With the traditional way of marketing, you can’t personalize your advertisements. Let’s say you launched a campaign using traditional marketing and you have chosen to put your ads on the billboard. With this kind of traditional ad, you can’t give a personal experience to your audience nor the feedback and engagement. With digital marketing you can give a very personalized experience to your target audience as for online marketing you can use advanced targeting options like:   

     

    • AGE  
    • GENDER  
    • GEOLOCATION  
    • INTEREST  
    • CIVIL STATUS  
    • DEVICE  
    • BROWSING ACTIVITY  
    • And more

     

    These advanced targeting options help you personalize your audience experience, you are helping them get the information that they need easily. Consumers online expect the same experience from services that they get offline, with the power of personalization, you can suggest products and services to your customers that match their age, interest, and find near their location which leads to better marketing results.   

      

    ACCURATE CAMPAIGN TRACKING, MEASUREMENT, AND FEEDBACK  

      

    With online marketing, you do not need to worry much vs traditional marketing. Campaign tracking and measurement easily resolve that which is the main problem with traditional marketing.   

     

    You can’t measure or track the progress of traditional marketing unless you get the actual ROI. With radio ads, newspaper ads, TV ads, billboard ads it’s hard to track its impact and measure your audience engagement. This is quite challenging as your business is left with the question of is it working?  

     

    Digital marketing makes it all easy for business owners to track, measure performance, and see progress with their online marketing campaigns, with the help of tools like Google Analytics, Google Ads, and Google Search Console. For example, Google Analytics helps you track your website traffic, user behavior, and website conversions. At a glance you can see if your campaign is progressing or not, you can decide right away if your marketing efforts should change or make changes to make it more effective. You can even change the audience if you want to and test which online marketing strategy is way more effective for your business.   

     

    You can also expect continuous feedback and easy share reports whenever you launch a digital marketing campaign. Say for example, when you launch an SEO or PPC campaign it will provide you constant feedback on its performance. Any changes or strategies that you add to your chosen online marketing strategy will show you data, numbers, and reports or sudden rise drops, and more. This enables you to act fast and make real-time business decisions.   

      

    READY TO VENTURE ON DIGITAL MARKETING STRATEGIES?  

     

    Now that you know the basics and have read the quick guide on digital marketing, we at Zombie Digital can help you launch your digital marketing efforts. If you are ready to take the lead and take the next step to boost your online marketing, we are here to take your business in front of your audience.

       

    Give us a call or chat with one of our experts and see what we can do for you. Our team is waving and is already thrilled to collaborate with your business.  

    FAQ’s (Frequently Asked Questions)

    Q. How long will it take to see good results?

    A. You must take into consideration the number of factors that might affect the timeline of results such as:

    • State of your website
    • Contents created (how often or how active)
    • Industry competition

    Please note that all timeframes are the best guess estimates, and it might change until we have discussed everything about your business.

    Q. How would I know if I’m good to work with you?

    A. We will be asking you questions to see if we are a good fit. The questions are focused on how long have you been in the business, your estimated or average sale value, revenue generated per month, and more. Those are the basics and once we discuss with you will just go from there.

    Q. Can you do less than 15 hours per month?

    A. Unfortunately, we do not work with less than 15 hours per month. You must understand that services like SEO are time-sensitive, doing less than 15 hours of work won’t get the job done.

    Q. Is your service guaranteed?

    A. As much as we want you to believe that we do, but we do not. But this does not mean we don’t guarantee to do our job. When doing marketing and services like SEO there are really no guarantees. Those who guarantee results is a make or break offer without you knowing how it’s actually done and the hard work that takes place.

    Q. How do I know if you’re still taking clients?

    A. Shoot us an email and we will let you know if there are still spots left.

    Wanna Get Started?

    That’s great! Send us an email or you can book a free strategy session with us, plus a live chat so we can answer your queries.

    If you happen to know about SEO, then you must have heard of our competitors. We also look forward to working with you and we would like you to know that we are not interested in maxing out your credit card and hard-earned cash. We value partnerships over making tons of money by giving false promises and unrealistic guarantees.

    We are totally different

    • We are good at our job. We have 20 years of experience in doing SEO service, which is countless and thousands of hard work and knowledge.
    • No lock-in contracts. We won’t tie you up for months and just deal with whatever results we give you. We do not work that way, we respect your business with us.
    • Expect an organized monthly worksheet. We’ll let you know what work has been done and break it down into sections for you to see our work. This will be generated at the end of the month to see where your investments are at.
    • Expect Total transparency. No beating around the bush with SEO jargon to keep you on the hook with us, we will tell you everything you need to know.
    • Have an end of month strategy calls. We will have an end of month call to discuss everything that has transpired with your campaign. Discuss strategies and recommendations from the team, plus to answer some of your questions.
    • Easy and meaningful reporting. You can expect from us easy reporting and at a glance type of data. We won’t confuse you with graphs that you won’t understand, we will focus on what matters to you as a business owner.
    • We care about your business. Yes, some would say the same, but in reality, they care about how much you are willing to pay. We truly care about our clients, that is why we are honest with our service. With over 20 years of experience, we won’t lie about our success and our failures.
    • Our work is 100% safe. We do not outsource people to do the work. When you work with us, we are just like your in-house team, and we assure you that nobody’s working remotely that we need to call 5 hours behind our local time.
    • We work with honesty. Just like we have said over and over, we take pride in our honesty. We’ll let you know if it’s not working or you have made a bad decision with things throughout the process.
    • Your direct point of contact. You will work with us directly. No front salesperson to pass you around. Our team will also be directly working with you, of course, we will have to communicate during our business hours.
    • We give realistic expectations. Telling you it may take months to get results may sound uninviting or not really worth investing in, but it’s actually the reality. We won’t tell you we can do it overnight, that’s impossible! We give realistic expectations, that’s based on our 20 years of experience.
    • You can get your ROI. We are happy working with a few clients. We don’t look forward to the tons of money you can offer, hence the reason why we need to know first if we are a good fit.
    • We have a cap on client intake. We only do 10 clients at a time. Why is that so? You may ask, it’s because we want to deliver a quality service. We can focus on what each client needs and we get to know their business on a deep level to make better strategies and get them the results they want.
    • SEO training. Did we mention that we also do SEO training? Yes, we do! We teach both freelancers and small digital marketing agencies on how to provide top quality SEO services.

    STRATEGIZE FOR SUCCESS

    When You Collaborate With Zombie Digital.

    Goal Oriented Marketing

    Goal Oriented Marketing

    We sit down with you whether it’s in person or over a call to discuss your objectives and listen to your strengths and weaknesses. We then take that data and create a strategy based on your objectives. Often within 48 hours, we know exactly what should be done to take your business to the next level.

    Target Your Buyers, Not Your Window Shoppers

    Target Your Buyers, Not Your Window Shoppers

    One of the most important things to understand is your audience. It’s commonly known that some of the best companies have a conversion rate somewhere around 5%. That means over 90% of the people who visit your website won’t use your services. We say this to emphasize that your primary focus should be finding those who want your services.

     The Zombie Experience

    The Zombie Experience

    The Zombie Digital team has more than 20+ years of combined experience designing websites and driving sales to business partners through SEO & various PPC platforms. Not all agencies are equal.

    Consistency & Communication

    Consistency & Communication

    We have this routine where we send progress reports every Friday morning since it’s usually a good mood enhancer to find out how your business is progressing. We’re always focused on clear communication. However, we can’t bring you the best results if we update you every twenty minutes. We can respond to questions via email or our social media page.

    What Does SEO Include?

    LET’S BEGIN

    SEO Audit

    We audit your business site to check your technical SEO, on-page SEO, off-site optimisation and local SEO standpoint. From here we strategise on how to put you right in front of your clients for the long haul.

    Technical SEO

    We go through the technical side of your website also called "the backend" to check your site is maximising its potential.

    Local SEO

    Local SEO ensures that your business is at the forefront in your designated area. When someone searches for your industry in your area of choice, Business should be booming.

    On Page SEO - Content Management

    Here we manage user experience and optimising each page to be more relevant to your customer search terms.

    Off-site Optimisation

    Far from last, here we make your site more relevant than ever by strategically linking your website to become a gladiator in popularity. We find opportunities to connect your website to applicable and visible pages.

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    What Is SEO
    Marketing?

    Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of your website traffic by increasing the visibility of it in SERPS (Search Engine Results Page) taking into account the search term typed by the user. SEO is not a paid advertising channel and costs are only based on hours put into ranking your website hire for targeted search terms.

    Search Engine Optimisation (SEO) is considered one of the best digital marketing strategies to generate new business and build brand awareness. 85% of users find the 1st search result a trustworthy website or business.

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