Email Marketing Newsletter Design

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    Zombie Digital: A Quick Guide to Email Marketing Newsletter Design

    You may have heard about email marketing not just once when diving into the best digital marketing strategies in the business. Boosting your email conversion rates has something to do with the design as well. Email template designs’ function is not just to entice your target audience visually but to increase your email marketing effort’s effectiveness. 

    On this page, Zombie Digital will share with you the basics of an effective email marketing newsletter design to help you and your business get more business opportunities using this kind of strategy and maximize your investment well. 

    Email Marketing Newsletter Design

     

    Email marketing campaigns are very cost-effective and this type of strategy is just a minor investment wherein you can reach thousands of audiences with your company’s message. All marketing initiatives may have the same standard template or blueprint, however, customization is the key to set your company apart from your competitors who are using the same strategy.  Without a design that creates impact and branding for your company, this cost-efficient marketing strategy might become a no go even before you launch it. 

     

    The keys to successfully maximizing email marketing is the message and the creativity that will entice and compel viewers to perform a specific action and essentially convert them into buying customers. Design is the building block, and if your design is weak or does not really impact your audience, results will suffer. That is why design plays an important role, email themes, and template designs that will stand out to the users.

     

    The Zombie Method: Effective Newsletter Template Design 

     

    We at Zombie Digital will help you build effective newsletter template design, together with a team of experts in web design and email marketing ready to hammer your online marketing into success:

     

    • Our team will be able to create a standout-effective-design that will set you apart from your competitors.

     

    • Combined with messaging and creatives that will compel your viewers to explore and take action to your newsletter.

     

    • Create enhanced relationships with your customers. Making your newsletters more than just a welcoming note. Strengthening loyalty, customer satisfaction, and repeat business. 

     

     

    BASIC PLAN

     

    ENHANCED PLAN

    $899

     

    $1,699

    Call to action strategy

     

    Testing on 20+ email clients

    Email layout prototype

     

    Testing of email on mobile devices

    Edits to email creative

     

    Email marketing strategy document

    Creative build into HTML

     

    Assistance with copywriting for 1st email blast

       

    Email marketing delivery schedule assistance

    The Design: Driving Email Marketing Campaign Results

     

    Having strong and standout email designs will make a great impact to your customers, in fact it will keep you on the top of their minds, plus this will strengthen your brand. Studies show that 65% of people or your online users are visual learners, as a matter of fact, 90% of the information absorbed by the brain is through visual content (source: Neil Patel). Hence, email template designs do not just create a beautiful site to see for your users but it helps them absorb the information you are trying to convey. 

     

    The design will hold your user’s attention long enough to eventually perform a specific action. Once your email has landed on your target customer’s inbox your professionally designed email will promote your brand and start a buying journey. Of course, your competitor will do the same, but your advantage will be partnering with an agency that will set you apart from them. 

     

    The Design: Responsive and Mobile Friendly

     

    Zombie Digital guarantees a design that is fully functional. We will craft and design your email templates to be fully responsive, no matter what size or shape you choose. We will ensure that users won’t have any trouble viewing them from their mobile phones, tablets, desktops, and more. Our designs are mobile-friendly which makes them easy to read for your users. No matter what screen they are using, they will be able to view it. 

     

    We understand that today’s modern advancement, zoom, and pinch will most likely make your consumers shy away from the content, that is why our job is to create templates, layouts, themes, and graphics that are very engaging and will display properly to all devices. In a nutshell, we can work with your platform, whatever your platform choice, we can design HTML email templates. Drag and drop responsive option is also available depending on the program you are using.

     

    • Email Banner Design
    • Mobile-Friendly Design
    • Themes
    • Layouts
    • Graphics
    • Choose Your Platform

     

    EMAIL DESIGN SERVICES

    FEATURES

    BASIC

    ENHANCED

    Call to action strategy

    Email layout prototype

    Edits to email creative

    Creative build into HTML

    Testing on 20+ email clients

     

    Testing of email on mobile devices

     

    Email marketing strategy document

     

    Assistance with copywriting for 1st email blast

     

    Email marketing delivery schedule assistance

     

    Email marketing tips provided – post 1st or 2nd delivery (performance/analytics review)

     

    Responsive design & testing

    4 SMEs behind campaign driving results

    Investment

    $899

    $1,699

    FAQ’s (Frequently Asked Questions)

    Q. How would I know if I’m good to work with you?

    A. We will be asking you questions to see if we are a good fit. The questions are focused on how long have you been in the business, your estimated or average sale value, revenue generated per month, and more. Those are the basics and once we discuss with you will just go from there.

    Q. Is your service guaranteed?

    A. For the Email Template designs, yes. We will make the necessary edits until you have what you’re looking for.

    Q. How do I know if you’re still taking clients?

    A. Shoot us an email and we will let you know if there are still spots left.

    Wanna Get Started?

    That’s great! Send us an email or you can book a free strategy session with us, plus a live chat so we can answer your queries.

     

    We are totally different

    • We are good at our job. We have 20 years of experience in Digital Marketing, which is countless and thousands of hard work and knowledge.
    • No lock-in contracts. We won’t tie you up for months and just deal with whatever results we give you. We do not work that way, we respect your business with us.
    • Expect an organized monthly worksheet. We’ll let you know what work has been done and break it down into sections for you to see our work. This will be generated at the end of the month to see where your investments are at.
    • Expect Total transparency. No beating around the bush with marketing jargon to keep you on the hook with us, we will tell you everything you need to know.
    • Have an end of month strategy calls. We will have an end of month call to discuss everything that has transpired with your campaign. Discuss strategies and recommendations from the team, plus to answer some of your questions.
    • Easy and meaningful reporting. You can expect from us easy reporting and at a glance type of data. We won’t confuse you with graphs that you won’t understand, we will focus on what matters to you as a business owner.
    • We care about your business. Yes, some would say the same, but in reality, they care about how much you are willing to pay. We truly care about our clients, that is why we are honest with our service. With over 20 years of experience, we won’t lie about our success and our failures.
    • We work with honesty. Just like we have said over and over, we take pride in our honesty. We’ll let you know if it’s not working or you have made a bad decision with things throughout the process.
    • Your direct point of contact. You will work with us directly. No front salesperson to pass you around. Our team will also be directly working with you, of course, we will have to communicate during our business hours.
    • We give realistic expectations. Telling you it may take months to get results may sound uninviting or not really worth investing in, but it’s actually the reality. We won’t tell you we can do it overnight, that’s impossible! We give realistic expectations, that’s based on our 20 years of experience.
    • You can get your ROI. We are happy working with a few clients. We don’t look forward to the tons of money you can offer, hence the reason why we need to know first if we are a good fit.
    • We have a cap on client intake. We only do 10 clients at a time. Why is that so? You may ask, it’s because we want to deliver a quality service. We can focus on what each client needs and we get to know their business on a deep level to make better strategies and get them the results they want.

    STRATEGIZE FOR SUCCESS

    When You Collaborate With Zombie Digital.

    Goal Oriented Marketing

    Goal Oriented Marketing

    We sit down with you whether it’s in person or over a call to discuss your objectives and listen to your strengths and weaknesses. We then take that data and create a strategy based on your objectives. Often within 48 hours, we know exactly what should be done to take your business to the next level.

    Target Your Buyers, Not Your Window Shoppers

    Target Your Buyers, Not Your Window Shoppers

    One of the most important things to understand is your audience. It’s commonly known that some of the best companies have a conversion rate somewhere around 5%. That means over 90% of the people who visit your website won’t use your services. We say this to emphasize that your primary focus should be finding those who want your services.

     The Zombie Experience

    The Zombie Experience

    The Zombie Digital team has more than 20+ years of combined experience designing websites and driving sales to business partners through SEO & various PPC platforms. Not all agencies are equal.

    Consistency & Communication

    Consistency & Communication

    We have this routine where we send progress reports every Friday morning since it’s usually a good mood enhancer to find out how your business is progressing. We’re always focused on clear communication. However, we can’t bring you the best results if we update you every twenty minutes. We can respond to questions via email or our social media page.

    What Does SEO Include?

    LET’S BEGIN

    SEO Audit

    We audit your business site to check your technical SEO, on-page SEO, off-site optimisation and local SEO standpoint. From here we strategise on how to put you right in front of your clients for the long haul.

    Technical SEO

    We go through the technical side of your website also called "the backend" to check your site is maximising its potential.

    Local SEO

    Local SEO ensures that your business is at the forefront in your designated area. When someone searches for your industry in your area of choice, Business should be booming.

    On Page SEO - Content Management

    Here we manage user experience and optimising each page to be more relevant to your customer search terms.

    Off-site Optimisation

    Far from last, here we make your site more relevant than ever by strategically linking your website to become a gladiator in popularity. We find opportunities to connect your website to applicable and visible pages.

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    What Is SEO
    Marketing?

    Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of your website traffic by increasing the visibility of it in SERPS (Search Engine Results Page) taking into account the search term typed by the user. SEO is not a paid advertising channel and costs are only based on hours put into ranking your website hire for targeted search terms.

    Search Engine Optimisation (SEO) is considered one of the best digital marketing strategies to generate new business and build brand awareness. 85% of users find the 1st search result a trustworthy website or business.

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