Email Marketing Newsletter Design
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Zombie Digital: A Quick Guide to Email Marketing Newsletter Design
You may have heard about email marketing not just once when diving into the best digital marketing strategies in the business. Boosting your email conversion rates has something to do with the design as well. Email template designs’ function is not just to entice your target audience visually but to increase your email marketing effort’s effectiveness.
On this page, Zombie Digital will share with you the basics of an effective email marketing newsletter design to help you and your business get more business opportunities using this kind of strategy and maximize your investment well.
Email Marketing Newsletter Design
Email marketing campaigns are very cost-effective and this type of strategy is just a minor investment wherein you can reach thousands of audiences with your company’s message. All marketing initiatives may have the same standard template or blueprint, however, customization is the key to set your company apart from your competitors who are using the same strategy. Without a design that creates impact and branding for your company, this cost-efficient marketing strategy might become a no go even before you launch it.
The keys to successfully maximizing email marketing is the message and the creativity that will entice and compel viewers to perform a specific action and essentially convert them into buying customers. Design is the building block, and if your design is weak or does not really impact your audience, results will suffer. That is why design plays an important role, email themes, and template designs that will stand out to the users.
The Zombie Method: Effective Newsletter Template Design
We at Zombie Digital will help you build effective newsletter template design, together with a team of experts in web design and email marketing ready to hammer your online marketing into success:
- Our team will be able to create a standout-effective-design that will set you apart from your competitors.
- Combined with messaging and creatives that will compel your viewers to explore and take action to your newsletter.
- Create enhanced relationships with your customers. Making your newsletters more than just a welcoming note. Strengthening loyalty, customer satisfaction, and repeat business.
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BASIC PLAN |
ENHANCED PLAN |
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$899 |
$1,699 |
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Call to action strategy |
Testing on 20+ email clients |
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Email layout prototype |
Testing of email on mobile devices |
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Edits to email creative |
Email marketing strategy document |
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Creative build into HTML |
Assistance with copywriting for 1st email blast |
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Email marketing delivery schedule assistance |
The Design: Driving Email Marketing Campaign Results
Having strong and standout email designs will make a great impact to your customers, in fact it will keep you on the top of their minds, plus this will strengthen your brand. Studies show that 65% of people or your online users are visual learners, as a matter of fact, 90% of the information absorbed by the brain is through visual content (source: Neil Patel). Hence, email template designs do not just create a beautiful site to see for your users but it helps them absorb the information you are trying to convey.
The design will hold your user’s attention long enough to eventually perform a specific action. Once your email has landed on your target customer’s inbox your professionally designed email will promote your brand and start a buying journey. Of course, your competitor will do the same, but your advantage will be partnering with an agency that will set you apart from them.
The Design: Responsive and Mobile Friendly
Zombie Digital guarantees a design that is fully functional. We will craft and design your email templates to be fully responsive, no matter what size or shape you choose. We will ensure that users won’t have any trouble viewing them from their mobile phones, tablets, desktops, and more. Our designs are mobile-friendly which makes them easy to read for your users. No matter what screen they are using, they will be able to view it.
We understand that today’s modern advancement, zoom, and pinch will most likely make your consumers shy away from the content, that is why our job is to create templates, layouts, themes, and graphics that are very engaging and will display properly to all devices. In a nutshell, we can work with your platform, whatever your platform choice, we can design HTML email templates. Drag and drop responsive option is also available depending on the program you are using.
- Email Banner Design
- Mobile-Friendly Design
- Themes
- Layouts
- Graphics
- Choose Your Platform
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EMAIL DESIGN SERVICES |
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FEATURES |
BASIC |
ENHANCED |
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Call to action strategy |
✓ |
✓ |
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Email layout prototype |
✓ |
✓ |
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Edits to email creative |
✓ |
✓ |
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Creative build into HTML |
✓ |
✓ |
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Testing on 20+ email clients |
✓ |
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Testing of email on mobile devices |
✓ |
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Email marketing strategy document |
✓ |
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Assistance with copywriting for 1st email blast |
✓ |
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Email marketing delivery schedule assistance |
✓ |
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Email marketing tips provided – post 1st or 2nd delivery (performance/analytics review) |
✓ |
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Responsive design & testing |
✓ |
✓ |
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4 SMEs behind campaign driving results |
✓ |
✓ |
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Investment |
$899 |
$1,699 |
FAQ’s (Frequently Asked Questions)
Q. How would I know if I’m good to work with you?
A. We will be asking you questions to see if we are a good fit. The questions are focused on how long have you been in the business, your estimated or average sale value, revenue generated per month, and more. Those are the basics and once we discuss with you will just go from there.
Q. Is your service guaranteed?
A. For the Email Template designs, yes. We will make the necessary edits until you have what you’re looking for.
Q. How do I know if you’re still taking clients?
A. Shoot us an email and we will let you know if there are still spots left.
Wanna Get Started?
That’s great! Send us an email or you can book a free strategy session with us, plus a live chat so we can answer your queries.
We are totally different
- We are good at our job. We have 20 years of experience in Digital Marketing, which is countless and thousands of hard work and knowledge.
- No lock-in contracts. We won’t tie you up for months and just deal with whatever results we give you. We do not work that way, we respect your business with us.
- Expect an organized monthly worksheet. We’ll let you know what work has been done and break it down into sections for you to see our work. This will be generated at the end of the month to see where your investments are at.
- Expect Total transparency. No beating around the bush with marketing jargon to keep you on the hook with us, we will tell you everything you need to know.
- Have an end of month strategy calls. We will have an end of month call to discuss everything that has transpired with your campaign. Discuss strategies and recommendations from the team, plus to answer some of your questions.
- Easy and meaningful reporting. You can expect from us easy reporting and at a glance type of data. We won’t confuse you with graphs that you won’t understand, we will focus on what matters to you as a business owner.
- We care about your business. Yes, some would say the same, but in reality, they care about how much you are willing to pay. We truly care about our clients, that is why we are honest with our service. With over 20 years of experience, we won’t lie about our success and our failures.
- We work with honesty. Just like we have said over and over, we take pride in our honesty. We’ll let you know if it’s not working or you have made a bad decision with things throughout the process.
- Your direct point of contact. You will work with us directly. No front salesperson to pass you around. Our team will also be directly working with you, of course, we will have to communicate during our business hours.
- We give realistic expectations. Telling you it may take months to get results may sound uninviting or not really worth investing in, but it’s actually the reality. We won’t tell you we can do it overnight, that’s impossible! We give realistic expectations, that’s based on our 20 years of experience.
- You can get your ROI. We are happy working with a few clients. We don’t look forward to the tons of money you can offer, hence the reason why we need to know first if we are a good fit.
- We have a cap on client intake. We only do 10 clients at a time. Why is that so? You may ask, it’s because we want to deliver a quality service. We can focus on what each client needs and we get to know their business on a deep level to make better strategies and get them the results they want.
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We go through the technical side of your website also called "the backend" to check your site is maximising its potential.
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Search Engine Optimisation (SEO) is considered one of the best digital marketing strategies to generate new business and build brand awareness. 85% of users find the 1st search result a trustworthy website or business.
