Today it is estimated that 7 out of 10 Americans have social media accounts. Social media connects everyone across the globe including businesses. Engaging in online marketing strategies like social media marketing can be big for any business to grow and connect to their target audience.
Many companies have now used social media to market their products and services, and it has become a new way of driving traffic and generating leads. Social media marketing is a very powerful tool, it can be one of the best investments you can make for your business but you should always check out its pros and cons.
On this page, we will share with you the top 20 pros and cons of social media and why you should partner with a trusted agency to guide you on your future or ongoing social media marketing efforts.
THE SOCIAL MEDIA PROS
Social media can help your business grow, and here are the 8 reasons why:
- YOU CAN REACH MILLIONS OF AUDIENCES
There are various social media platforms online that users across the globe use 24/7. The easiest way to reach your audience today is through social media. 68% of American adults use Facebook online or mobile (Pew Research Center), and that’s just the US. Reaching your audience through social media platforms can be very helpful for your business as you can now easily send your message to them online. For example, in the food and beverage industry, they can target locals and tourists to eat, drink, and dine by targeting users within a specific radius or create local social ads to create organic traffic and boost CANVA.
- CONNECT AND GET TO KNOW YOUR AUDIENCE BETTER
With social media, getting to know your audience and connecting with them becomes very seamless. Social media as an online marketing strategy allows you to connect with them via social media platforms and you exactly know who is interested in your business as they would automatically follow you on social media. You get to know your audience better and you can personalize their experience according to their interest that will lead to more engagement to your page and business.
- GIVE BETTER CUSTOMER SERVICE
With social media, you can get real-time feedback regarding your products or services. Adding value to a personalized experience is awesome customer service. With real-time feedback, you can see and provide solutions to your customers right away. You can address their concerns and even suggestions personally, building your brand in a positive and seamless process.
- YOU CAN SEE YOUR AUDIENCE’S PERCEPTION ABOUT YOUR BUSINESS
Somehow similar to getting real-time feedback and providing seamless customer service, with social media, you will easily get an idea of how your customers perceive your business. With social media marketing you will know how your audience, feel, view, and look at your business. Are they happy with the products you have launched? Do they want to suggest things? Perhaps a new packaging or additional service? Listening to your customers’ perceptions can help you build your brand that fits your target audience.
- SOCIAL MEDIA CAN CREATE ORGANIC CONTENT
One of the best things that social media can offer is it can drive organic content for your business, for free. This means your business has the opportunity to connect with valuable leads at zero cost, plus you can post as much content as you want. Many companies love social media as they can post videos, photos, and content that is great for brand awareness. Social media marketing is a very good way of putting your business out there for customers to discover.
- YOU CAN EASILY BUILD YOUR BRAND
With today’s fast-paced technology, people are one the go and just one swipe away from discovering new businesses. Social media platforms can be the stepping stone to building your brand. Connecting to interested leads you to exposing your brand, plus posting organic content on social media is free which also allows you to build brand recognition to your target audience repeatedly which leads to brand loyalty to your customers.
- DRIVES TRAFFIC TO YOUR WEBSITE
Social media is a great platform and catalyst for increasing website traffic. Most social media platforms like Facebook, Twitter, Instagram, and YouTube allow you to post content that has a link to your website. Creating compelling and very enticing content will lead your audience to your website and creates a huge opportunity for your business to drive awareness, getting know more about your business platform, or increase sales by converting them into buying customers once they are on your site.
- BUSINESSES CAN JOIN FOR FREE
Venturing to social media marketing is an investment, but it is a free investment. None of the social media platforms today ask for a registration fee or any type of signup fee. For example, when you sign up for a business account on Instagram, you will sign up just like a regular person creating a social media account. Most social media platforms today have an option for business accounts, and they usually land on users’ feed which enables businesses to advertise their products or services to their target audience.
THE CONS OF SOCIAL MEDIA
Every marketing strategy, traditional or online has its disadvantages or cons. The downside of social media marketing does not necessarily mean that the approach is not effective, of course, in reality, there are hurdles that you will somehow experience with social media marketing, and you should be familiar with them:
- EXPECT NEGATIVE FEEDBACKS
Customer feedback is not always positive. People love to follow or share content that they love and also their experiences. Most of these experiences are positive but it is also an opportunity for them to share their sentiments and poor experiences. Negative feedback can come in different forms, depending on the platform, for example on Facebook, customers can leave negative reviews on your page or give your business 2 stars or less. Others will take a look at your reviews and can become their basis for shying away from your business. This type of feedback cannot be avoided, the best way to counter it is to respond to it right away, your customers will appreciate fast resolution which social media allows you to do so.
- A VIRAL POST CAN BE AN EMBARRASSMENT
Not all viral posts are positive, some can be an embarrassment to your business. Your business can get in a very awkward situation if you are not careful with your content or posts on social media. One of the most infamous viral hashtag by a brand is Burger King’s #WTFF. #WTFF stands for “What-The-French-Fries” but unfortunately, in the urban dictionary WTFF also stands for a profane language that is used online, hence Burger King’s viral post ended up mixing with another post that is not related to Burger King’s fries. They received quite a backlash from online users and an embarrassment for the brand.
Before creating content, make sure you research and create content that is compelling yet of course professional. This can be time-consuming but, it is safe rather than to be viral for the wrong reasons.
- THERE CAN BE A LONG WAIT FOR RESULTS
Most businesses when investing in marketing efforts expect immediate results. This is not the case with social media marketing, you need to be patient to see results. The success of your social media marketing efforts rests on the success of your campaign, you can’t expect 1 post to drive hundreds of traffic as this requires consistency. That is why it’s important to track the progress of your campaign so you can tweak and change your strategy to improve the success rate.
- IT MIGHT NOT MATCH YOUR BUSINESS
Social media is not for all types of industries. When choosing to market your services or products some industries do not fit with social media marketing. Especially business to the business type or products and services as their audience does not respond to viral content and post. Industries like Maritime, Engineering, and Manufacturing are some of the industries that don’t venture much on social media, but instead of marketing on social media, they still have pages to update their latest innovation and are looking for talents to join their company.
- YOU WILL NEED PEOPLE TO SPEND TIME ON YOUR SOCIAL MEDIA CAMPAIGNS
Running social media campaigns can be time-consuming and you might need people to track and execute them. If you have limited resources, people, and time as of the moment, ensuring the success of your social media campaigns can take time. To achieve success in your campaigns you can opt to partner with trusted agencies to run your social media campaigns, in this way you can save time and money.
GET STARTED TODAY: Zombie Digital can help your run and achieve results with your social media campaigns
We at Zombie Digital have been a trusted agency for digital marketing. Social media marketing can open opportunities for your business by reaching the audience and generating new leads. Start by connecting to your audience and get your audience to know your business.
If you are ready to take on the social media advantage, feel free to contact us. Our experts can answer your questions and discuss to you how we can help you reach your business’ potential.