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    What does an seo company do?

    Want to know, What does an SEO company do? Most companies or start-up businesses think that successfully launching a website is the start of making sales, well somehow it is a start but in reality, there is a big question after launching your dream website “how come I don’t have traffic?” you would find yourself scratching your head that a few months ago you expected results.   

    Having a good and working website is just the first step to your businesses’ success. After that, you might want to dig a little deeper to journey to drive traffic and maintain a high-impact website. Your ally in this journey would be SEO companies before we dive into where and how you can find the best seo company for small businesses let’s define and check what they actually do.   

      

    What is an SEO Company?  

     

    Search engine optimization or SEO companies work with various types of businesses from start-ups to Fortune 500 companies to increase or boost their visibility on search engines like Google. In short, they boost your online presence and make sales for your business. The easier your customer to find you online the faster you make money. Each SEO company offers a unique service, and all of them have one common goal, to make your business grow.   

      

    Without getting into the technicalities, if you partner with an SEO company, their job is to drive sales, whether through leads, store visits, phone calls, and more through an online search. Their main focus is to bring more traffic to your website. It’s like hiring people to organize things inside your office but focusing on turning that traffic into sales.  

    Sounds simple right, as you got that what does an SEO company do? Of course! If you partner with the best and most especially client-focused SEO company they will definitely help your business grow, but you may ask yourself is it worth the investment? We say YES! Aside from the fact that all businesses are doing the same thing, hiring a team of expert to do their SEO, having that side of the business being taken care of is a great advantage and here’s why:  

      

     

    The benefits of partnering with an SEO company  

      

    Now that you know what an SEO company does, which is to drive website traffic, generated leads, and finally close deals or revenue, I bet your next question would be what are the pros and cons? Is it really worth the try? We will make it simple for you. In our years of partnership with our valued clients we have narrowed down some things that will answer your doubts if it’s even worth the try:  

    What exact services should you expect from SEO companies?  

      

    Now, you already know the basics and the reasons why you should partner with an SEO company, you should also know the whole package. What are the services that should be included when you partner with them? Knowing the nitty-gritty details would be confusing and tough.   

      

    First, you should understand that SEO service can be unique. Whether you want a local SEO strategy, national SEO strategy or e-commerce SEO campaigns can be unique and of course, there are other factors at play.   

      

    For you to know what services should be included when partnering with a trusted SEO we have created a checklist and key task that you and your chosen SEO service provider would most likely discuss:  

      

    Researching and analyzing your website including your target market  

      

    • Checking your website performance (how well is your website performing?)  
    • Knowing your competitor’s strategy (what’s working for them?)  
    • Keywords (what your target audience search for online)  

    Realistic SEO results (based on your budget)  

    Make-on pages  

     

    • Page Titles and meta description – are yours optimized?  
    • Website – does your website have content? Is it clear and concise? SEO friendly?  
    • Service and value-added service – do you talk about them in the right language?  
    • Pages – is it optimized for proper keywords and themes?  

      

    Make off-page  

     

    • Website – does your website earn links and proper mentions around the web? And how fast is your website and does it provide a good user experience?  
    • Server configuration – does it work properly?  

     

     

     

    Your chosen SEO company should also provide you the following communication and updates:  

      

    • SEO Reports – they should be sending reports base on what you have agreed and let you know what is included on the SEO reports  

     

    • Campaign goals – as we have mentioned, every campaign is unique, you and your SEO service partner should have a clear discussion on the campaign goals.  

      

    Creating content – They should be discussing with you the opportunities for your website, what kind of content fits your target audience, and ensuring that the content is SEO friendly. Also, checking if your site content has as strong a call to action messages.   

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    Those are the things you need to check with your chosen SEO company. They are just a few but those are the key focal points that you should be discussing with them on a regular basis. Your SEO partner should be on top of the constant testing and tweaking to get the right strategy to get the desired results for your campaign and website.   

        

    Based on our experience, companies on average mostly redesign their websites every 3 to 4 years. Your competitor is probably doing the same, as the SEO search patterns are always changing and your SEO campaign and strategies must keep up to those changes. One thing you should consider before sealing the deal with your SEO company is that they can keep up and move as fast as your business.   

      

      

    How exactly does SEO work?  

     

    SEO takes you in the opposite direction. Most companies use the regular way of marketing, using marketing channels that reach their audience like email blasting. This is sort of a “spray and prays” method as you are hoping for a small percentage of replies that can be converted into qualified prospects. Not to mention these replies would mostly be “please remove me from your list or “not interested”.   

     

    With SEO, it allows you to take the high road and let your interested customers find you online. Let’s say you’re a start-up company, you offer cleaning services in Boston, your local area. You offer all types of cleaning and an expert in delivering quality cleaning service. Given today’s trend, people will most like look for your online, and of course, that means sales coming in for your business.   

     

    Having an SEO strategy in place can help you take off your business, and if you are deciding to learn it on your own could take time and lose your focus on getting your customers. Finding a trustworthy and

    focus on getting your customers. Finding a trustworthy and

    reputable SEO company can definitely help you with managing your web presence on search engines like Google.   

     

    With the right strategies you will notice that one’s people search cleaning services in Boston, your page will be on top of Google, and that’s why it is wonderful to work with SEO companies, it’s a partnership to build your business and get that revenue you have been waiting for.  

     

    What does an SEO company do?

     

    Hurray! You have successfully familiarized yourself with SEO, now the next crucial step would be partnering with the right SEO company.   

     

    Now, always remember that there are a lot of SEO companies you can choose. While getting to know them you can ask the key focal points that we have sighted and discuss how they can materialize your business goals through SEO.   

    Now, what exactly are the qualities an SEO company should have for you to partner with them? Here are some key tips:  

    STRONG TRACK RECORD  

      

    When choosing the SEO company for you, check their track record first. Trusted SEO companies provide or post their client feedback on their site. Look for the happy success stories they have with their previous and current clients. Customers reviews are also available on third party sites which you can read how satisfied and happy their customers are.

    EXPERIENCE ON YOUR INDUSTRY  

      

    Sure, some would say, yes, we have over 5 or more years of experience with SEO, but are they experienced enough for your industry? Some SEO companies focus only on specific types of industries and some cater to all. Try to ask if they have worked with a similar website previously? Or are they knowledgeable about your industry’s KPI?  

      

    CLIENT FOCUSED AND QUALITY SERVICE  

      

    When researching SEO firms, you as the client should be clear and firm with your business and campaign goals. Make sure you are not just another number on their sales funnel. Get an SEO firm that would create a partnership and long-term goals. We at Zombie Digital are client-focused, we are aiming for the metrics that matter: Getting your customers and driving your sales.   

      

    ARE YOU READY TO PARTNER WITH AN SEO COMPANY?  

      

    If yes, then be ready to change your gear and drive towards success. Organic search as a marketing channel and strategy is still growing, partner with us, and we will help you not just grow your business but also learn the ropes of the fast-changing advertising landscape.  

     

    We at Zombie Digital are always ready to work with you and bring your business right in front of your customers.   

     

    Don’t be shy to talk to us, if you’re interested to talk to us online for a casual discussion on how we can help you with your marketing strategies. 

    FAQ’s (Frequently Asked Questions)

    Q. How long will it take to see good results?

    A. You must take into consideration the number of factors that might affect the timeline of results such as:

    • State of your website
    • Contents created (how often or how active)
    • Industry competition

    Please note that all timeframes are the best guess estimates, and it might change until we have discussed everything about your business.

    Q. How would I know if I’m good to work with you?

    A. We will be asking you questions to see if we are a good fit. The questions are focused on how long have you been in the business, your estimated or average sale value, revenue generated per month, and more. Those are the basics and once we discuss with you will just go from there.

    Q. Can you do less than 15 hours per month?

    A. Unfortunately, we do not work with less than 15 hours per month. You must understand that services like SEO are time-sensitive, doing less than 15 hours of work won’t get the job done.

    Q. Is your service guaranteed?

    A. As much as we want you to believe that we do, but we do not. But this does not mean we don’t guarantee to do our job. When doing marketing and services like SEO there are really no guarantees. Those who guarantee results is a make or break offer without you knowing how it’s actually done and the hard work that takes place.

    Q. How do I know if you’re still taking clients?

    A. Shoot us an email and we will let you know if there are still spots left.

    Wanna Get Started?

    That’s great! Send us an email or you can book a free strategy session with us, plus a live chat so we can answer your queries.

    If you happen to know about SEO, then you must have heard of our competitors. We also look forward to working with you and we would like you to know that we are not interested in maxing out your credit card and hard-earned cash. We value partnerships over making tons of money by giving false promises and unrealistic guarantees.

    We are totally different

    • We are good at our job. We have 20 years of experience in doing SEO service, which is countless and thousands of hard work and knowledge.
    • No lock-in contracts. We won’t tie you up for months and just deal with whatever results we give you. We do not work that way, we respect your business with us.
    • Expect an organized monthly worksheet. We’ll let you know what work has been done and break it down into sections for you to see our work. This will be generated at the end of the month to see where your investments are at.
    • Expect Total transparency. No beating around the bush with SEO jargon to keep you on the hook with us, we will tell you everything you need to know.
    • Have an end of month strategy calls. We will have an end of month call to discuss everything that has transpired with your campaign. Discuss strategies and recommendations from the team, plus to answer some of your questions.
    • Easy and meaningful reporting. You can expect from us easy reporting and at a glance type of data. We won’t confuse you with graphs that you won’t understand, we will focus on what matters to you as a business owner.
    • We care about your business. Yes, some would say the same, but in reality, they care about how much you are willing to pay. We truly care about our clients, that is why we are honest with our service. With over 20 years of experience, we won’t lie about our success and our failures.
    • Our work is 100% safe. We do not outsource people to do the work. When you work with us, we are just like your in-house team, and we assure you that nobody’s working remotely that we need to call 5 hours behind our local time.
    • We work with honesty. Just like we have said over and over, we take pride in our honesty. We’ll let you know if it’s not working or you have made a bad decision with things throughout the process.
    • Your direct point of contact. You will work with us directly. No front salesperson to pass you around. Our team will also be directly working with you, of course, we will have to communicate during our business hours.
    • We give realistic expectations. Telling you it may take months to get results may sound uninviting or not really worth investing in, but it’s actually the reality. We won’t tell you we can do it overnight, that’s impossible! We give realistic expectations, that’s based on our 20 years of experience.
    • You can get your ROI. We are happy working with a few clients. We don’t look forward to the tons of money you can offer, hence the reason why we need to know first if we are a good fit.
    • We have a cap on client intake. We only do 10 clients at a time. Why is that so? You may ask, it’s because we want to deliver a quality service. We can focus on what each client needs and we get to know their business on a deep level to make better strategies and get them the results they want.
    • SEO training. Did we mention that we also do SEO training? Yes, we do! We teach both freelancers and small digital marketing agencies on how to provide top quality SEO services.

    STRATEGIZE FOR SUCCESS

    When You Collaborate With Zombie Digital.

    Goal Oriented Marketing

    Goal Oriented Marketing

    We sit down with you whether it’s in person or over a call to discuss your objectives and listen to your strengths and weaknesses. We then take that data and create a strategy based on your objectives. Often within 48 hours, we know exactly what should be done to take your business to the next level.

    Target Your Buyers, Not Your Window Shoppers

    Target Your Buyers, Not Your Window Shoppers

    One of the most important things to understand is your audience. It’s commonly known that some of the best companies have a conversion rate somewhere around 5%. That means over 90% of the people who visit your website won’t use your services. We say this to emphasize that your primary focus should be finding those who want your services.

     The Zombie Experience

    The Zombie Experience

    The Zombie Digital team has more than 20+ years of combined experience designing websites and driving sales to business partners through SEO & various PPC platforms. Not all agencies are equal.

    Consistency & Communication

    Consistency & Communication

    We have this routine where we send progress reports every Friday morning since it’s usually a good mood enhancer to find out how your business is progressing. We’re always focused on clear communication. However, we can’t bring you the best results if we update you every twenty minutes. We can respond to questions via email or our social media page.

    What Does SEO Include?

    LET’S BEGIN

    SEO Audit

    We audit your business site to check your technical SEO, on-page SEO, off-site optimisation and local SEO standpoint. From here we strategise on how to put you right in front of your clients for the long haul.

    Technical SEO

    We go through the technical side of your website also called "the backend" to check your site is maximising its potential.

    Local SEO

    Local SEO ensures that your business is at the forefront in your designated area. When someone searches for your industry in your area of choice, Business should be booming.

    On Page SEO - Content Management

    Here we manage user experience and optimising each page to be more relevant to your customer search terms.

    Off-site Optimisation

    Far from last, here we make your site more relevant than ever by strategically linking your website to become a gladiator in popularity. We find opportunities to connect your website to applicable and visible pages.

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    What Is SEO
    Marketing?

    Search Engine Optimisation (SEO) is the process of increasing the quality and quantity of your website traffic by increasing the visibility of it in SERPS (Search Engine Results Page) taking into account the search term typed by the user. SEO is not a paid advertising channel and costs are only based on hours put into ranking your website hire for targeted search terms.

    Search Engine Optimisation (SEO) is considered one of the best digital marketing strategies to generate new business and build brand awareness. 85% of users find the 1st search result a trustworthy website or business.

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