What is an SEO Company?  

Search engine optimization or SEO companies work with various types of businesses from start-ups to Fortune 500 companies to increase or boost their visibility on search engines like Google. In short, they boost your online presence and make sales for your business. The easier your customer to find you online the faster you make money. Each SEO company offers a unique service, and all of them have one common goal, to make your business grow.   

Without getting into the technicalities, if you partner with an SEO company, their job is to drive sales, whether through leads, store visits, phone calls, and more through an online search. Their main focus is to bring more traffic to your website. It’s like hiring people to organize things inside your office but focusing on turning that traffic into sales.  

Sounds simple right, as you got that what does an SEO company do? Of course! If you partner with the best and most especially client-focused SEO company they will definitely help your business grow, but you may ask yourself is it worth the investment? We say YES! Aside from the fact that all businesses are doing the same thing, hiring a team of expert to do their SEO, having that side of the business being taken care of is a great advantage and here’s why:  

The benefits of partnering with an SEO company  

Now that you know what an SEO company does, which is to drive website traffic, generated leads, and finally close deals or revenue, I bet your next question would be what are the pros and cons? Is it really worth the try? We will make it simple for you. In our years of partnership with our valued clients we have narrowed down some things that will answer your doubts if it’s even worth the try:  

What exact services should you expect from SEO companies?  

Now, you already know the basics and the reasons why you should partner with an SEO company, you should also know the whole package. What are the services that should be included when you partner with them? Knowing the nitty-gritty details would be confusing and tough.   

First, you should understand that SEO service can be unique. Whether you want a local SEO strategy, national SEO strategy or e-commerce SEO campaigns can be unique and of course, there are other factors at play.   

For you to know what services should be included when partnering with a trusted SEO we have created a checklist and key task that you and your chosen SEO service provider would most likely discuss:  

Researching and analyzing your website including your target market  

• Checking your website performance (how well is your website performing?)  
• Knowing your competitor’s strategy (what’s working for them?)  
• Keywords (what your target audience search for online)  

Realistic SEO results (based on your budget)  

Make-on pages  

• Page Titles and meta description – are yours optimized?  
• Website – does your website have content? Is it clear and concise? SEO friendly?  
• Service and value-added service – do you talk about them in the right language?  
• Pages – is it optimized for proper keywords and themes?  

Make off-page  

• Website – does your website earn links and proper mentions around the web? And how fast is your website and does it provide a good user experience?  
• Server configuration – does it work properly?  

Your chosen SEO company should also provide you the following communication and updates:  

• SEO Reports – they should be sending reports base on what you have agreed and let you know what is included on the SEO reports  

• Campaign goals – as we have mentioned, every campaign is unique, you and your SEO service partner should have a clear discussion on the campaign goals.  

Creating content – They should be discussing with you the opportunities for your website, what kind of content fits your target audience, and ensuring that the content is SEO friendly. Also, checking if your site content has as strong a call to action messages.   

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Those are the things you need to check with your chosen SEO company. They are just a few but those are the key focal points that you should be discussing with them on a regular basis. Your SEO partner should be on top of the constant testing and tweaking to get the right strategy to get the desired results for your campaign and website.   

Based on our experience, companies on average mostly redesign their websites every 3 to 4 years. Your competitor is probably doing the same, as the SEO search patterns are always changing and your SEO campaign and strategies must keep up to those changes. One thing you should consider before sealing the deal with your SEO company is that they can keep up and move as fast as your business.   

How exactly does SEO work?  

SEO takes you in the opposite direction. Most companies use the regular way of marketing, using marketing channels that reach their audience like email blasting. This is sort of a “spray and prays” method as you are hoping for a small percentage of replies that can be converted into qualified prospects. Not to mention these replies would mostly be “please remove me from your list or “not interested”.   

With SEO, it allows you to take the high road and let your interested customers find you online. Let’s say you’re a start-up company, you offer cleaning services in Boston, your local area. You offer all types of cleaning and an expert in delivering quality cleaning service. Given today’s trend, people will most like look for your online, and of course, that means sales coming in for your business.   

Having an SEO strategy in place can help you take off your business, and if you are deciding to learn it on your own could take time and lose your focus on getting your customers. Finding a trustworthy and

focus on getting your customers. Finding a trustworthy and

reputable SEO company can definitely help you with managing your web presence on search engines like Google.   

With the right strategies you will notice that one’s people search cleaning services in Boston, your page will be on top of Google, and that’s why it is wonderful to work with SEO companies, it’s a partnership to build your business and get that revenue you have been waiting for.  

What Does An SEO Company Do?

Hurray! You have successfully familiarized yourself with SEO, now the next crucial step would be partnering with the right SEO company.   

Now, always remember that there are a lot of SEO companies you can choose. While getting to know them you can ask the key focal points that we have sighted and discuss how they can materialize your business goals through SEO.   

Now, what exactly are the qualities an SEO company should have for you to partner with them? Here are some key tips:  

STRONG TRACK RECORD  

When choosing the SEO company for you, check their track record first. Trusted SEO companies provide or post their client feedback on their site. Look for the happy success stories they have with their previous and current clients. Customers reviews are also available on third party sites which you can read how satisfied and happy their customers are.

EXPERIENCE ON YOUR INDUSTRY  

Sure, some would say, yes, we have over 5 or more years of experience with SEO, but are they experienced enough for your industry? Some SEO companies focus only on specific types of industries and some cater to all. Try to ask if they have worked with a similar website previously? Or are they knowledgeable about your industry’s KPI?  

CLIENT FOCUSED AND QUALITY SERVICE  

When researching SEO firms, you as the client should be clear and firm with your business and campaign goals. Make sure you are not just another number on their sales funnel. Get an SEO firm that would create a partnership and long-term goals. We at Zombie Digital are client-focused, we are aiming for the metrics that matter: Getting your customers and driving your sales.   

ARE YOU READY TO PARTNER WITH AN SEO COMPANY?  

If yes, then be ready to change your gear and drive towards success. Organic search as a marketing channel and strategy is still growing, partner with us, and we will help you not just grow your business but also learn the ropes of the fast-changing advertising landscape.  

We at Zombie Digital are always ready to work with you and bring your business right in front of your customers.   

Don’t be shy to talk to us, if you’re interested to talk to us online for a casual discussion on how we can help you with your marketing strategies.